Media & Information Literacy For Teachers

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  • Home
  • Introduction
  • Modules
    • Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning
      • Unit 1: Understanding Media and Information Literacy – An Orientation
      • Unit 2: MIL and Civic Participation
      • Unit 3: Interactive with Media and Other Information Providers such as Libraries, Archives and the Internet
      • Unit 4: MIL, Teaching and Learning
    • Module 2: Understanding the News, Media, and Information Ethics
      • Unit 1: Journalism and Society
      • Unit 2: Freedom, Ethics and Accountability
      • Unit 3: What Makes News – Exploring the Criteria
      • Unit 4: The News Development Process – Going Beyond the 5Ws and 1H
    • Module 3: Representation in Media and Information
      • Unit 1: News Reporting and the Power of the Image
      • Unit 2: Industry Codes on Diversity and Representation
      • Unit 3: Television, Films, Book Publishing
      • Unit 4: Representation and Music Videos
      • Unit 5: Digital Editing and Computer Retouching
    • Module 4: Languages in Media and Information
      • Unit 1: Reading Media and Information Texts
      • Unit 2: The Medium and the Message – Print and Broadcast News
      • Unit 3: Film Genres and Storytelling
      • Unit 4: Camera Shots and Angles – Conveying Meaning
    • Module 5: Advertising
      • Unit 1: Advertising, Revenue and Regulations
      • Unit 2: Public Service Announcements
      • Unit 3: Advertising – the Creative Process
      • Unit 4: Advertising and the Political Arena
      • Unit 5: Transnational Advertising and ‘Superbrands’
    • Module 6: New and Traditional Media
      • Unit 1: From Traditional Media to New Media Technologies
      • Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications
      • Unit 3: Use of Interactive Multimedia Tools, Including Digital Games in Classrooms
    • Module 7: Internet Opportunities and Challenges
      • Unit 1: Young People in the Virtual World
      • Unit 2: Challenges and Risks in the Virtual World
    • Module 8: Information Literacy and Library Skills
      • Unit 1: Concepts and Applications of Information Literacy
      • Unit 2: Learning Environments and Information Literacy
      • Unit 3: Digital Information Literacy
    • Module 9: Communication, MIL and Learning – a Capstone Module
      • Unit 1: Communication, Teaching and Learning
      • Unit 2: Learning Theories and MIL
      • Unit 3: Managing Change to Foster an Enabling Environment for MIL in Schools
    • Module 10: Audience
    • Module 11: Media, Technology and the Global Village
      • Unit 1: Media Ownership in Today’s Global Village
      • Unit 2: Socio-Cultural and Political Dimensions of Globalized Media
      • Unit 3: Commoditization of Information
      • Unit 4: The Rise of Alternative Media
    • Module 12: Freedom of Expression Toolkit
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Home / Modules / Module 3: Representation in Media and Information / Unit 2: Industry Codes on Diversity and Representation

Module 3: Representation in Media and Information

Unit 2: Industry Codes on Diversity and Representation

DURATION: 2 hours

KEY TOPICS

  • Media codes and ethics
  • Applications of codes to various media
  • Assessment of codes and regulations

LEARNING OBJECTIVES

After completing this unit, teachers will be able to:

  • Examine diversity and ethical codes for various media industries
  • Apply media codes and ethics to a variety of media images and texts
  • Assess media texts based on the media codes and ethics
  • Assess the purpose and effectiveness of these codes
  • Recommende suggestions/changes to media codes and ethics

PEDAGOGICAL APPROACHES and ACTIVITIES

The need to avoid state regulation of the media has led to media industries in various regions developing voluntary diversity codes, meant to ensure that these industries demonstrate a commitment to content and initiatives that are inclusive and diverse. Many industries also follow a code of ethics that prohibits the use of abusive or discriminatory material based on race, ethnicity, age, gender, physical ability or marital status.

ACTIVITIES

ACTIVITIES

  • Research the codes of practice/ethical guidelines that exist in your region. Identify who is responsible for creating these codes of practice. Summarize the key areas that are included and explain their purpose. How do they support the interests of citizens and consumers? What effect can these regulations have on the industry?
  • Apply the code of practice to representations in news reporting from the previous exercise. Assess to what extent the regulations are being followed. Be sure to consider the text and the context in your assessment. Give specific examples from the coverage to support your response. In instances where reporting violates the regulations, what recourse is available to individuals?
  • Examine other areas of the media that are covered by these codes (e.g. gender portrayal in advertising). Assess to what extent the regulations are being followed. Outline the feedback you would give to the regulatory body and/or to the producers of these media texts
ASSESSMENT RECOMMENDATIONS

ASSESSMENT RECOMMENDATIONS

  • Summary of key areas of diversity codes/ethics
  • Application of these codes to various media texts
  • Recommendations for changes/additions to the codes/ethics
  • Unit 1: News Reporting and the Power of the Image
  • Unit 2: Industry Codes on Diversity and Representation
  • Unit 3: Television, Films, Book Publishing
  • Unit 4: Representation and Music Videos
  • Unit 5: Digital Editing and Computer Retouching

Modules

  • Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning
  • Module 2: Understanding the News, Media, and Information Ethics
  • Module 3: Representation in Media and Information
  • Module 4: Languages in Media and Information
  • Module 5: Advertising
  • Module 6: New and Traditional Media
  • Module 7: Internet Opportunities and Challenges
  • Module 8: Information Literacy and Library Skills
  • Module 10: Audience
  • Module 11: Media, Technology and the Global Village
  • Module 12: Freedom of Expression Toolkit

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