Media & Information Literacy For Teachers

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  • Home
  • Introduction
  • Modules
    • Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning
      • Unit 1: Understanding Media and Information Literacy – An Orientation
      • Unit 2: MIL and Civic Participation
      • Unit 3: Interactive with Media and Other Information Providers such as Libraries, Archives and the Internet
      • Unit 4: MIL, Teaching and Learning
    • Module 2: Understanding the News, Media, and Information Ethics
      • Unit 1: Journalism and Society
      • Unit 2: Freedom, Ethics and Accountability
      • Unit 3: What Makes News – Exploring the Criteria
      • Unit 4: The News Development Process – Going Beyond the 5Ws and 1H
    • Module 3: Representation in Media and Information
      • Unit 1: News Reporting and the Power of the Image
      • Unit 2: Industry Codes on Diversity and Representation
      • Unit 3: Television, Films, Book Publishing
      • Unit 4: Representation and Music Videos
      • Unit 5: Digital Editing and Computer Retouching
    • Module 4: Languages in Media and Information
      • Unit 1: Reading Media and Information Texts
      • Unit 2: The Medium and the Message – Print and Broadcast News
      • Unit 3: Film Genres and Storytelling
      • Unit 4: Camera Shots and Angles – Conveying Meaning
    • Module 5: Advertising
      • Unit 1: Advertising, Revenue and Regulations
      • Unit 2: Public Service Announcements
      • Unit 3: Advertising – the Creative Process
      • Unit 4: Advertising and the Political Arena
      • Unit 5: Transnational Advertising and ‘Superbrands’
    • Module 6: New and Traditional Media
      • Unit 1: From Traditional Media to New Media Technologies
      • Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications
      • Unit 3: Use of Interactive Multimedia Tools, Including Digital Games in Classrooms
    • Module 7: Internet Opportunities and Challenges
      • Unit 1: Young People in the Virtual World
      • Unit 2: Challenges and Risks in the Virtual World
    • Module 8: Information Literacy and Library Skills
      • Unit 1: Concepts and Applications of Information Literacy
      • Unit 2: Learning Environments and Information Literacy
      • Unit 3: Digital Information Literacy
    • Module 9: Communication, MIL and Learning – a Capstone Module
      • Unit 1: Communication, Teaching and Learning
      • Unit 2: Learning Theories and MIL
      • Unit 3: Managing Change to Foster an Enabling Environment for MIL in Schools
    • Module 10: Audience
    • Module 11: Media, Technology and the Global Village
      • Unit 1: Media Ownership in Today’s Global Village
      • Unit 2: Socio-Cultural and Political Dimensions of Globalized Media
      • Unit 3: Commoditization of Information
      • Unit 4: The Rise of Alternative Media
    • Module 12: Freedom of Expression Toolkit
  • Resources
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Home / Modules / Module 6: New and Traditional Media / Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications

Module 6: New and Traditional Media

Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications

Duration: 2 hours

KEY TOPICS

  • New media and social interactions – social networking, etc.
  • Communication technology and development
  • Interrelations between changes in mass communication as a result of new technologies and changes in democratic institutions

LEARNING OBJECTIVES

After completing this unit, teachers should be able to:

  • Analyze the effects of digital communication on the social and political life of a society
  • Describe the use of one or two forms of new media to share knowledge and information on a current issue in society
  • Evaluate how new media are used in mass communication and the impact democratic institutions and processes in society

PEDAGOGICAL APPROACHES and ACTIVITIES

Research and class discussion: Trainees undertake small-scale research to evaluate the impact of digital communication technologies on development; this should include learning about the media platforms used in their country and how the media present their country to the outside world. Trainees should visit their country’s website and discuss in groups how the country is being projected and how it compares with neighbouring countries. They should list other features they would like included in the image of their country shown to the outside world. A class discussion should be used to discuss the findings.

Survey and group presentation: Trainees carry out a small-scale survey to investigate the impact of traditional mass communications and new media (e.g. community radio; private, regional and national newspapers; and the Internet) on audience participation in a social, economic or political debate. Examples of topics for the survey could be HIV/AIDS education, or social justice for minority groups. In particular, it might be worth focusing on the role of mobile phones and social networking applications (e.g. Facebook and Twitter), as tools to mobilize groups. More generally, trainees could discuss: Who are the media owners? Who creates the messages, and what is the key message being conveyed? What audiences do they attempt to reach and why do they target them? Who are their sponsors/investors, and what would they do differently? How do traditional and online media vary in this respect?

Class discussion: The tutor should lead a general class discussion on which of the new media are used predominantly in the trainees’ environment: the Internet, mobile technologies (e.g. SMS and smart phones applications), digital TV, digital radio, computer games/online games (e.g. virtual reality games, such as SIMS). The discussion should explore the advantages and disadvantages of these new media. Before this activity, trainees should carry out interviews, possibly in both rural and urban communities, on the use of mobile phones. From these interviews, they should present to the class what they see as the impact of mobile phones on users’ social, economic and political lives.

ACTIVITIES

ACTIVITIES

  • Carry out a small-scale survey on how new media and new media technologies are changing the way in which people in your society communicate, and how this is changing the way people interact, exchange information and inform their decision-making
  • Do case-study research on how mass media and new technologies are used for mass communication, and how they are influencing the everyday lives, values and opinions of the public. For example, how has mobile phone technology helped to bridge the communication gap between the rich and poor in society? Explore how digital communication is changing the way people in your society interact, share knowledge and exchange information
  • Develop a strategy for using a social networking site to promote interaction on a particular topic you wish to teach. What are the risks and challenges teachers are likely to face in using social networking for educational purposes? Identify the risks and suggest ways of reducing their impact
  • E-governance involves the new and evolving forms of governance in which ICTs play a key role. Use of ICTs has influenced governance in a number of ways. These include: (1) E-democracy which is the facilitation of participation through increased access to information and knowledge which forms the basis of decision making; (2) E-services which is automating tedious tasks such as filing tax forms, checking the status of applications etc; and (3) E-administration improving of government processes and of the internal workings of the public sector with new ICT-executed information processes. ICTs, therefore, can be a very useful way to improve the governance process. E-governance and e-government are related concepts with a subtle difference between the two. The latter refers the systems by which government processes are automated while the former concerns the process by which are made open and inclusive (cf. UNESCO 2007).
    • Have teachers use the Internet to research the extent to which e-governance exists in their country. They should select any two examples as evidence that such activities exist. Teacher should indicate to what extent they we involved or consulted in the process. Were citizens consulted in general? Discuss the effective of these e-governance projects. What are the benefits and disadvantages? Carry out a basic research on similar projects in your region or internationally relating to local governance. What type of e-governance project would you recommend to your local government? Why?
  • Access to ICTs or new technologies is equally important for the empowerment of men, women, the disabled and other marginalised groups such as ethnic and indigenous populations as well as those living in remote communities.
    • Using local or international sources do a basic research on the access of women, the disabled and people living remote communities to ICTs or new technologies. Do women have equal access as do men? To what extent peoples with disability or people living in remote communities have access? What are the implications? What should be done if certain groups are marginalised from access to new technologies? If such data is not available about you country or region, try to find out why not? Which organisations should be concerned with the absence of such data? What can
      be done about it?
  • Unit 1: From Traditional Media to New Media Technologies
  • Unit 2: Uses of New Media Technologies in Society – Mass and Digital Communications
  • Unit 3: Use of Interactive Multimedia Tools, Including Digital Games in Classrooms

Modules

  • Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning
  • Module 2: Understanding the News, Media, and Information Ethics
  • Module 3: Representation in Media and Information
  • Module 4: Languages in Media and Information
  • Module 5: Advertising
  • Module 6: New and Traditional Media
  • Module 7: Internet Opportunities and Challenges
  • Module 8: Information Literacy and Library Skills
  • Module 10: Audience
  • Module 11: Media, Technology and the Global Village
  • Module 12: Freedom of Expression Toolkit

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