Title: Fotoshop by Adobé
Link: http://vimeo.com/34813864
Media type: Moving images
Age: primary, secondary, tertiary
Language: English
Subtitles: –
Length: 02:14
MIL modules and units: M3u3 M3u5 M5U2 M5u3 M11u2
Subject tag: Art, Social studies, Languages,
Theme tag: Communication, technology and media, women
This clip is a mock commercial for beauty products that looks like a regular commercial for beauty products. It also exemplifies how the beauty industry use computer retouching to change how we perceive mostly women in media. Watch the clip and discuss the examples of representation, how they are constructed and by whom? You can also use the clip to analyse PSA:s. You can use the clip to discuss most of module 3 unit 5.